The Audo is a hybrid space in Copenhagen, Denmark, facilitating and celebrating human interaction, connection and artistic expression. As a hotel residence, restaurant, café, concept store, material library, creative work and event space, The Audo beautifully unites design, work, hospitality and community under one roof.

We’ve been delighted to work on the brand identity, bespoke stationery, packaging, wayfinding and signage system, photography, website design, and various other print and digital collateral.

As a multifaceted concept, The Audo’s hybrid presence calls for a consistent and distinguished brand identity architecture. It curates, encourages and celebrates through its visual communication. Abbreviated from the Latin Ab Uno Disce Omnes—meaning from one, learn all—The Audo is inspired by its historical function. Originally, it was a market, a trading post for fishing. The collaborative and ever-changing spirit is embodied in its brand identity. Confident, yet correspondingly honest and humble, the visual language provides balance and interest inspired by the curatorial nature and value of openness.

An extensive typographic approach is built upon a contemporary yet organic neo-humanist typeface Garibaldi. It’s used both conservatively and in playful iterations. The typographic base is complemented with a bold and modern color palette and artworks by Benjamin Ewing, which were originally exhibited extensively in the Audo’s interior.

theaudo.com

Art Direction / Visual Identity / Brand Guidelines / Print Collateral / Print Production / Packaging / Signage / Newsletter Design / Social Media Templates / Website / Photography

Creative Director: Nathan Williams
Art Director: Mario Depicolzuane
Graphic Designer: Benja Pavlin
Illustration: Benjamin Ewing