Ouur Collection is a seasonal line of apparel that focuses on simplicity in design and doing more with less. The brand’s emphasis on classic silhouettes and timeless colour palettes offers a wardrobe that’s easily interchangeable, comfortable, and designed to last.

Our visual identity rebrand is simple, contemporary, and practical, inspired by Scandinavian and Japanese influences at the core of Ouur and the recent development of their collections. The repeating “U” in the logotype makes the brand name distinctive. It’s also a simple visual device that signifies the four main pillars of Ouur’s brand world: Creative Chorus, Collectors Collection, Quest For Mastery, Perpetual Creativity.

Art Direction / Visual Identity / Brand Guidelines / Print Collateral / Print Production / Packaging

Creative Direction: Nathan Williams
Art Director: Mario Depicolzuane
Graphic Designer: Benja Pavlin
Photography Art Direction: Stephanie Zingg
Photography: Various